I think its a great question. When I first started in 2002 there was a huge divide between femdom and mainstream porn. Mainstream porn producers didn't even know fetish producers. The biggest difference at the time was that mainstream porn companies made scenes for DVDs and then put the DVD's or scenes on a website, while fetish companies made scenes for websites and didn't have DVD deals (or did deals with very small distribution companies). When I first started approaching DVD Distribution companies a lot of them didn't even return my call. My first DVD deal was with a very shady company named OP Distribution who completely ripped off everyone they worked with. I got lucky, because my second distributor Gentlemen's Video (good people!) had enough clout to get my DVDs and money from OP Distribution. There were a couple of breakthroughs that I think lifted our genre: The first was when I became an Evil Angel Director. I'll try to condense this story, but I actually wasn't the first femdom director with Evil Angel. John Stagliano (owner of Evil Angel) was a fan of femdom and wanted to see how his customers reacted, so he made a deal with a femdom company. TO BE CLEAR - WHEN I TALK ABOUT THAT OTHER COMPANY I'M JUST STATING MY OPINIONS. I think that deal actually hurt our genre because the company's content and production values were below the standards of what EA customers were used to seeing, and I think they got negative feedback from EA fans. I believe John Stagliano ended up telling the company something like "don't send me DVD's. Send me a bunch of scenes. I'll pick the ones I think are the best ones". I think EA did not want to bring on another femdom company. But, we all lucked out: I used to get an email whenever a customer signed up for the site with the customer's name and info. Back then I only got 5 new customers a day, so I read them all... one day I saw the name John Stagliano listed as the customer name. I was a HUMONGOUS fan of John as a director. He's always been my top influence, and his original "Buttman" movie was life changing. I sent an email telling him I was honored to have him as a site member, and told him his membership was complimentary for life. He invited me to come to his office... I thought I was going there just to meet him and hear some stories about the industry. I was shocked when he offered me a DVD deal. This changed things for EA... they had femdom content they could be proud of, so they started promoting MeanBitches, doing press releases and advertising. This pulled in a lot of mainstream fans who had never considered the idea before. And suddenly the industry perceived me in a different way. I was "an Evil Angel Director" and doors were opening. Here's something most people don't realize: Performers get paid less to do softcore scenes, so a lot of performers (especially at the time when they were working 5 scenes a week) did not want to work for fetish companies. But... everyone wanted to work for Evil Angel, so I then got access to a lot of big name performers who wouldn't have considered us. The second big breakthrough was when I became Playboy Spice Radio's first male host. That gave me an opportunity to talk about femdom to a mainstream audience with thousands of listeners. ... I ramble, but the answer to your question is yes. Femdom is something that appeals to a much larger audience now than in the past. A big reason for that is that companies are making videos that draw in softer viewers and don't scare off them off. I'll use fart videos as an example. If you make fart videos, you are appealing to a niche audience. Nothing wrong with that. There are customers who enjoy fart videos and are willing to pay for it, so someone should be making them. But, if a mainstream customer comes to your site and sees a bunch of fart videos, there's a decent chance he might not ever come back to your site (some people find it gross!). When a mainstream customer comes to MeanBitches.com, he sees things that don't scare him off: facesitting, ass worship, foot worship. He also sees office scenes and gym scenes and doesn't get pigeonholed into dungeon. There's a much better chance he sees something that triggers him in a good way. So there's your answer. Femdom has shifted over time into being much more mainstream. :)
Hi Glenn, Thanks for the insight. It’s actually very true regarding the niche part that can creep a more “regular” who has a minor interest in femdom off. If I take myself as an example — I’d tongue fuck an asshole without giving 2 thoughts but when I see farting i just lose my interest and move on. I feel like it recently became more popular when guys just plainly ask do you eat ass and you can say yes without getting weird looks. This is different for feet still. Anyway I have a question too: the Facesitting genre seems to have gotten less. Atleast a couple years ago you had way more studios making this content for example romanvideo and femdomempire. They don’t seem to be active anymore and were also working with the big names at the time. What do you think is the reason those studios are not here anymore and what do you think made you more successful in the long term?
I don't know anyone at either of those two companies so I don't know about them specifically, but I can tell you the reason most fetish companies go out of business because they don't treat it like a business. For starters, you have to budget properly and manage expenses. A lot of times a producer gets so excited about shooting a girl he likes that he's willing to pay her whatever she wants. You can't think that way. You have to talk to talent agents about what are industry rates and when someone wants to be paid more, you move on and shoot someone else (unless you believe she can bring in enough extra revenue to justify paying her more). A lot of performers don't want to do lower paying scenes but that doesn't mean you should pay BG sex scene rates for non hardcore scenes. Fetish companies make less money per scene than hardcore sex, so you pay less. Don't put two dommes in a scene unless you have enough revenue to support it (why double your labor costs???). Also, a lot of fetish companies tend to shoot a bunch of content, then disappear for a while, then reappear and shoot new content. You need to build a loyal base and give them content on a consistent schedule, or people will forget about you. Thirdly, a lot of fetish companies don't use makeup artists. Professional makeup artists make your content look professional. Lastly, there have been some fetish producers who don't know how to behave professionally on set. If word gets around that a producer is "creepy", talent won't want to shoot for him. There are probably other reasons, but those ones come to mind first.
John
Hey Glenn, let me take you up on your offer and ask a question: as a femdom porn producer that has been in the game for a long time, do you feel that femdom porn has shifted from a more niche genre to being more mainstream over time or has it gotten even more niche? I, personally, have perceived a shift of it becoming more mainstream, but I wanted the evaluation of a seasoned veteran.